Friday, October 23, 2009

Seth Godin On standing out

Living in a world that flies by at the speed of lightning, it's easy to get lost in the crowd. In order to make a difference, you have to stand out. Seth Godin gives a speech on how to stand out and to make a difference. In his speech, Seth Godin talked about how sliced bread was a failure till Wonder bread picked up the idea and spread it across the world by advertising. The success of any product or company depends on its advertising. Godin describes, "Buy adds,get more distribution, sell more products, buy more adds." In order to compete with your product competitors you have to be different then all the other companies. Companies spend "hundreds of millions of dollars a year on advertising." No one will know about their products if they don't hear about them in some way.As a society we are susceptible to seeing a wide variety of ads. Things are going to fast in our world to focus on all things that we see. So this is why we ignore things.The advertising field has to keep things "new and fresh." They have to be interesting and new to keep our attention. The whole idea is to "figure out what people really want and give it to them."

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